HOW WE WORK
Price is a concern for everyone. Reasonable rates for my clients promote mutually beneficial, long-term relationships. Good value, and the best customer service I can provide are the tenets by which I conduct my business.
PROJECT ESTIMATES FOR ARCHITECTS, BUILDERS AND INTERIOR DESIGNERS
Detailed estimates will be provided to my clients on a per project basis. Project price depends on the scope of the project, usage, travel requirements and services required, such as styling or prop sourcing. I will aggressively tailor my services to accommodate every budget and work with each client to determine the necessities from the fluff.
CO-OP PRICING
Multiple parties often require cost sharing as an option for acquiring architectural and interior photographs of the same project. A good example of a cost-sharing candidate would be a project where the architect, builder and interior designer are all interested in obtaining photography. Fees for cost shares involve adding a surcharge to the estimate for multiple party uses of the images. The surcharge is determined by the number of parties involved, which is added to the basic fee, then divided among the parties. Expenses for the assignment are simply divided equally among the parties.
To discuss details of your project and to estimate the cost involved, please feel free to contact me directly with a proposal request on my cell phone any time. 208.720.6218 or tory@toryshoots.com
Thanks for taking the time to review my work!
EXPLANATION OF LICENSING AND USAGE RIGHTS
Photographic fees are actually a client's cost to license the usage rights to a photographer's work. Architectural photographers and interior photographers, like all artists, own the copyright to their work. Rights packages vary by the type of usage and the value that the architectural or interior photography brings to our client.
Parties not involved in the initial buying of the architectural or interior design photography of a project may want to purchase usage rights in the after a shoot. These parties are referred to as "third parties". Third parties inquiring about photo use should be directed to Tory Taglio to negotiate a usage fee.
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We get the best possible images for you, every time. We do more than use a really wide angle lens or a flash on the camera. We bring an assortment of off-camera lighting, flashes, strobes, umbrellas, reflectors and soft boxes. We also spend a significant amount of time perfecting each and every image in post production to ensure perspective is correct, white balance is accurate, luminance levels are natural and color tone is correct.
Tory Taglio Photography offers tiered pricing to accommodate the needs of any listing, from condos to large estates. All photos delivered electronically via Dropbox or with backup DVD. We use the latest in lighting and HD photographic equipment and deliver all photos retouched and ready for the MLS, Print, and the Web. We price our shoots based on size of the home, not just the bedrooms. We know that an estate home the is 5000sf requires 3 times as many photos to tell a story than a townhouse with 4 bedrooms and 2000sf. We tailor our product to our clients needs.
ADDITIONAL VIDEO SERVICES FOR REALTORS
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Q AND A'S FOR ARCHITECTS AND DESIGNERS.
Q. Who owns the photographs after the shoot?
A. The photographer does, but licenses their use to the designer with restrictions. Without additional fees, a designer may use the photographs in portfolios, on their company website, for presentations, and for general company promotion. Submission to design competitions or to publications are also allowed. I provide a detailed description of usage rights on every proposal and invoice. All included usage rights can be expanded as part of any projects specific needs prior to the shoot. I aim to provide my clients with everything they will need without paying for what they don't need. If you have any questions, just ask and we can design a usage license that works for you!
Q. What happens if a publication wants to use the photographs?
A. Most reputable publications, whose own existence is predicated on copyright, provide the photographer a fee for the use of photos. Architect's Magazine, Architectural Record, Interior Design, the DWELL, LUXE etc. all adhere to this standard. There are many book publishers however who try to get photography for free. They either ask the architect to pay the use fee or they ask the photographer to waive it.
In these cases, generally, photographers adhere to the underlying principle of copyright, which is that if someone is to profit by the use of their photographs then remuneration is necessary. The book publisher is a for-profit enterprise whose product is books. Like printing, writing, and editorial services, photography is a component in the making of the book which adds to its value. Thus, publishers must expect to pay a usage fee.
Q. What if a contractor or manufacturer wants to use the photographs?
A. You should have them contact the photographer directly to arrange usage. Again, only the photographer has the right to license the use of his or her work.
Q. What is multiple-party usage?
A. When more than one party is paying for the rights to use the photography it is called multi-party usage. For example, architects often split the cost of a shoot with the contractor and other parties who were involved in construction. Fees in this situation will be greater due to the increase in usage. However, each party will still realize a saving relative to the prospect of paying for photography on their own.
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